Hello, stranger
Welcome to my portfolio, where you can read about some of the brands I've built up using the power of words. It's a little rough around the edges as I'm still updating it with new case studies and better web design. Please bear with me!
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You can scroll below to find more about how I help brands with words, and some of the brands I've worked on.
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Got any questions? Want to chat more? Find me on LinkedIn or refer to my CV.
Brand Analysis
Propositions & Taglines
naming
Voice & Verbal Identity
Creative Concepts
Video & Narratives
Experience Design
C-suite and customer interviews. Competitor research. Semiotic analysis. Trends and cultural insights. Brand discovery workshops.
Brand architecture. Brand positioning. Value propositions. Messaging frameworks. Lead messages. Go-to-market messaging. Taglines, taglines, taglines.
Name generation for brands, products, campaigns. Naming systems. Domain and trademark research.
Brand guidelines. Brand voice creation. Voice guidelines. Editorial guidelines. Defining mission, vision, values, personality, brand pillars, boilerplate.
Brand futures. Conceptual copywriting. Foundational visual identity. Stretching the creative brief. Mad ideas and bad doodles that designers and developers help turn into gold.
Presenter and voiceover scripts. Storyboards. Video creative direction. Demos. Brand narratives.
Defining user journeys, information architecture, content strategy and UX writing for websites and digital products.
Copy for ads, articles, CRM (emails/app pushes/FAQs/macros), campaigns, sales materials, social media, merch, product UI, websites, packaging. Writing trend and cultural insight reports.